Coke with Coffee is (finally) here

Published in 25 January, 2021

New York (CNN Business)Coke with Coffee is finally launching Monday in the United States after being available for years internationally.

The product is made with Brazilian coffee and comes in dark blend, vanilla and caramel flavors. There’s also a calorie-free zero sugar version. Each 12-ounce can has 69 milligrams of caffeine. That’s about half as much as is in a 12-ounce cup of coffee but far more than what’s in a can of Coke.
The new product comes at a time when Coca-Cola (KO) is focusing on its core products, including Coke and Coke Zero Sugar. Last year, the company announced plans to cut its portfolio in half and has discontinued brands like Tab and Odwalla to focus on its most powerful ones.
    Coca-Cola first announced the January launch of Coke with Coffee over the summer. But it’s been experimenting with a Coke and coffee blend for years. In 2006, the company launched Coca-Cola Blak, a coffee-flavored version of its signature product, in the United States. The beverage was a notorious flop, and Coke stopped selling it just two years after it launched.
    Coke with Coffee was piloted in Japan in 2018. Since then, it has become available in over 30 markets throughout the world, including Australia, Italy and Vietnam.
    Now, it seems Americans are finally ready.
    The company spent about two years testing the latest product in the United States ahead of the launch, said Brandan Strickland, brand director of trademark at Coca-Cola in North America.

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